Our paper showing large overlap in the Google and Bing search results has been accepted for presentation in the Web Science Track at the 24th International Conference on World Wide Web (WWW 2015). This version supplants Technical Report TR-2015-001.
A study of distinctiveness in web results of two search engines
Rakesh Agrawal, Behzad Golshan and Evangelos Papalexakis
24th International World Wide Web Conference, Web Science Track, Florence, Italy, May 2015
Abstract:
Google and Bing have emerged as the diarchy that arbitrates what documents are seen by Web searchers, particularly those desiring English language documents. We seek to study how distinctive are the top results presented to the users by the two search engines. A recent eye-tracking has shown that the web searchers decide whether to look at a document primarily based on the snippet and secondarily on the title of the document on the web search result page, and rarely based on the URL of the document. Given that the snippet and title generated by different search engines for the same document are often syntactically different, we first develop tools appropriate for conducting this study. Our empirical evaluation using these tools shows a surprising agreement in the results produced by the two engines for a wide variety of queries used in our study. Thus, this study raises the open question whether it is feasible to design a search engine that would produce results distinct from those produced by Google and Bing that the users will find helpful.
Bibtex Entry:
@inproceedings{AGP15www:study,
title={A Study of Distinctiveness in Web Results of Two Search Engines},
author={Rakesh Agrawal and Behzad Golshan and Evangelos Papalexakis},
booktitle={24th International World Wide Web Conference, Web Science Track},
month={May},
year={2015},
address={Florence, Italy}
}