{"id":30,"date":"2015-06-22T15:34:01","date_gmt":"2015-06-22T15:34:01","guid":{"rendered":"https:\/\/agrawal-family.com\/datainsightslabs\/?p=30"},"modified":"2015-06-22T15:34:01","modified_gmt":"2015-06-22T15:34:01","slug":"enabling-access-to-diverse-content-for-web-users","status":"publish","type":"post","link":"https:\/\/agrawal-family.com\/datainsights\/enabling-access-to-diverse-content-for-web-users\/","title":{"rendered":"Enabling Access to Diverse Content for Web Users"},"content":{"rendered":"<p>Our <a title=\"Data Insights Laboratories Technical Report TR-2015-006\" href=\"https:\/\/drive.google.com\/file\/d\/0B2morAM1Jq5VYTVRRHJ1Z19pdVk\/view?usp=sharing\">new technical report<\/a> shows that there is large overlap in the Google and Bing search results, but search over Twitter content provides useful, complementary results. \u00a0This comprehensive report consolidates\u00a0the results from our <a title=\"Whither Social Networks for Web Search?\" href=\"http:\/\/www.datainsightslaboratories.com\/our-refereed-paper-on-complementarity-of-twitter-and-google-search\/\">KDD-2015<\/a> and <a title=\"A Study of Distinctiveness in Web Results of Two Search Engines\" href=\"http:\/\/www.datainsightslaboratories.com\/our-refereed-paper-on-overlap-between-google-and-bing-search-results\/\">WWW-2015<\/a> papers in one place.<\/p>\n<p><strong><a title=\"Data Insights Laboratories Technical Report TR-2015-006\" href=\"https:\/\/drive.google.com\/file\/d\/0B2morAM1Jq5VYTVRRHJ1Z19pdVk\/view?usp=sharing\">Homogeneity in Web Search Results: Diagnosis and Mitigation<\/a><\/strong><br \/>\nRakesh Agrawal, Behzad Golshan and Evangelos Papalexakis<br \/>\nTechnical Report TR-2015-007<\/p>\n<p><strong>Abstract<\/strong><\/p>\n<p>Access to diverse perspectives nurtures an informed citizenry. \u00a0Google and Bing have emerged as the duopoly that largely arbitrates which English language documents are seen by web searchers. \u00a0We present our empirical study over the search results produced by Google and Bing that\u00a0shows a large overlap. \u00a0Thus, citizens may not gain different perspectives by simultaneously probing them for the same query. \u00a0Fortunately, our study also shows that by mining Twitter data one can obtain search results that are quite distinct from those produced by Google and Bing. \u00a0Additionally, the users found those results to be quite informative.<\/p>\n<p>We also present two novel tools we designed for this study. \u00a0One uses tensor analysis to derive low-dimensional compact representation of search results\u00a0and study their behavior over time. The other uses machine learning\u00a0and quantifies the similarity of results between two search<br \/>\nengines by framing it as a prediction problem. \u00a0Although these tools have different underpinnings,\u00a0yet the analytical results obtained using them corroborate each other, which reinforces the confidence\u00a0one can place in them for finding meaningful insights from big data.<\/p>\n<p><strong>Bibtex Entry:<\/strong><\/p>\n<p>@techreport{AGP15:homogeneity,<br \/>\ntitle={Homogeneity in Web Search Results: Diagnosis and Mitigation},<br \/>\nauthor={Rakesh Agrawal and Behzad Golshan and Evangelos Papalexakis},<br \/>\nnumber={TR-2015-007},<br \/>\ninstitution={Data Insights Laboratories},<br \/>\naddress={San Jose, California},<br \/>\nmonth={June},<br \/>\nyear={2015}<br \/>\n}<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our new technical report shows that there is large overlap in the Google and Bing search results, but search over Twitter content provides useful, complementary results. \u00a0This comprehensive report consolidates\u00a0the results from our KDD-2015 and WWW-2015 papers in one place. Homogeneity in Web Search Results:&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/agrawal-family.com\/datainsights\/enabling-access-to-diverse-content-for-web-users\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30","post","type-post","status-publish","format-standard","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/agrawal-family.com\/datainsights\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agrawal-family.com\/datainsights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agrawal-family.com\/datainsights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agrawal-family.com\/datainsights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agrawal-family.com\/datainsights\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":0,"href":"https:\/\/agrawal-family.com\/datainsights\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"wp:attachment":[{"href":"https:\/\/agrawal-family.com\/datainsights\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agrawal-family.com\/datainsights\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agrawal-family.com\/datainsights\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}